Good copywriting is about making every word count. Turning your messages into persuasive, powerful communications that your audience wants to read and act on.

Adams Shaw Copywriting is a professional writing consultancy with experience in websites, search optimisation and blogging, tone of voice, brochures, packaging, direct mail, catalogues, internal comms, corporate film scripts and advertising. We help big brands, SMEs and agencies to get the results they need from their written material, whether printed or on screen. All done quickly, cost effectively and to the highest standards, and always sticking to your brief.

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ASDA Extra Special packaging

Creating copy for Asda Extra Special packaging means combining inspirational, mouthwatering descriptions to convey that 'extra specialness'; whilst adhering to strict legal labelling requirements. It's also about sustaining the tone of voice across a large number of products.

“Rachel helps bring our Extra Special food and drink to life for our customers, telling the stories with her expert copywriting. She takes time to understand our food and writes with great flair.”

Extra Special Brand Manager, Asda

ASDA Packaging ASDA Packaging