Good copywriting is about making every word count. Turning your messages into persuasive, powerful communications that your audience wants to read and act on.

Adams Shaw Copywriting is a professional writing consultancy with experience in websites, search optimisation and blogging, tone of voice, brochures, packaging, direct mail, catalogues, internal comms, corporate film scripts and advertising. We help big brands, SMEs and agencies to get the results they need from their written material, whether printed or on screen. All done quickly, cost effectively and to the highest standards, and always sticking to your brief.

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ASDA Core Brand packaging

“Relaunching the Asda core brand was a huge task to be faced with. Our entire core own brand range in redesiged packaging featuring new copy in a matter of months! Rachel first helped us to establish the tone and style of the pack copy before rolling it out across around 2,500 of our existing products. Deadlines were tight - at one point we asked Rachel and her team to complete 700 packs over a four-day weekend, which she did with no compromise on quality.”

Marketing Manager - Developing Brands, Asda