Good copywriting is about making every word count. Turning your messages into persuasive, powerful communications that your audience wants to read and act on.
Adams Shaw Copywriting is a professional writing consultancy with experience in websites, search optimisation and blogging, tone of voice, brochures, packaging, direct mail, catalogues, internal comms, corporate film scripts and advertising. We help big brands, SMEs and agencies to get the results they need from their written material, whether printed or on screen. All done quickly, cost effectively and to the highest standards, and always sticking to your brief.
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Good point. So why do you need a copywriter?
The obvious first point is grammar and spelling. Standards have become more relaxed in recent years and sometimes it is okay to break rules. But creating the right, professional impression still depends upon communicating in clear, well-written English. However good your command of grammar, using an experienced copywriter is the best way to ensure all your i's are dotted and t's crossed.
Secondly, even good natural writers find it difficult to write about their own business or the company they work for. As a third party, it's easier for us to step back and provide an objective viewpoint, cutting to the messages that will really drive sales and action.
Finally, a professional copywriter has the ability to write in whatever style or tone of voice is required. Untrained writers find it difficult to write in any other way than their own particular style, and this may not be appropriate if your audience is a 16-year-old boy or a 50+ MD.
Call us on 01522 869619
Or email us...