Good copywriting is about making every word count. Turning your messages into persuasive, powerful communications that your audience wants to read and act on.
Adams Shaw Copywriting is a professional writing consultancy with experience in websites, search optimisation and blogging, tone of voice, brochures, packaging, direct mail, catalogues, internal comms, corporate film scripts and advertising. We help big brands, SMEs and agencies to get the results they need from their written material, whether printed or on screen. All done quickly, cost effectively and to the highest standards, and always sticking to your brief.
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Meet Rachel Shaw, founder and director
Rachel Shaw is a copywriter with over 14 years' experience, the first seven as Senior Copywriter and Account Director at a leading Nottingham graphic design agency, and the rest as a freelancer.
Rachel gets involved in a huge variety of projects, including copywriting and editing as well as training, consultancy, branding and tone of voice work. Much of this tends to be repeat business as we find that once a company begins using Adams Shaw Copywriting, they keep coming back for more - JCB and Asda are just two companies that we have worked with since the business began.
When Rachel set up Adams Shaw Copywriting in 2002, the company was based on the following principles, that still stand true today:
|Creativity||Writing with flair and originality to intrigue and inspire your audience|
|Clarity||Making it easy to understand even the most complex messages, whatever the subject matter|
|Versatility||Creating copy in different styles to suit different audience profiles, either as a stand-alone resource or working seamlessly with your designers|
|Accuracy||Working hard to understand your objectives and focusing on your target market to get the words right first time, saving you time and money|
|Partnering||Making sure all copy reflects your brand and corporate strategy by working in close partnership with you to understand your ethos and key business drivers|
|Speed||Meeting the tightest deadlines with no compromise on quality. Providing competitive, accurate quotations up front, with no additional charge for any amends, to help you budget accurately|